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Überrito Fresh Mex Launches Franchise Expansion Across the Country

With the support of Mexican Heritage Brands, Inc. our five-brand and 40-restaurant unit parent company, Überrito Fresh Mex (Überrito) announced...

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What Does Überrito Look for in a Franchisee?

For nearly a decade, Überrito has been carrying on our commitment to fresh, fast, and flavorful food that honors traditional Mexican kitchens...

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How Überrito Sales Rebounded Following COVID-19

At the onset of the pandemic, everything we understood about customer traffic and buying behavior was completely upended.

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Überrito Fresh Mex Launches Ambitious Franchise Expansion Plan

Überrito is poised for growth with several locations open across the Houston market and the backing of MRI Heritage Brands, Inc., a five-brand...

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