HOUSTON (February 22, 2022) – Surf & Turf is back at Überrito for a limited time. And it’s a big deal. Grilled shrimp and marinated fajita beef are loaded into burritos or bowls and guests build from there, choosing from Fresh Mex ingredients like cauliflower rice, pinto beans, cotija cheese, jicama slaw and house-made serrano ranch. Dozens of other toppings and house-made salsas can be added including from scratch queso, fresh guacamole, Überrito’s own chile de arbol, pico de gallo, spring lettuce mix or roasted corn, among others.
Packed with so much flavor, they’ll turn foodies and diehard Fresh Mex fans heads alike.
“Just because we perfected the burrito, doesn’t mean we’re stopping there,” said Pete Pascuzzi, CEO of Überrito and MRI Heritage Brands, Inc. “At Überrito it’s all about going above and beyond the burrito to provide fresh ingredients and dynamite flavors to our guests. We’re not afraid to mash up styles and techniques in our from-scratch Fresh Mex kitchens to allow guests to build their next level deliciousness. And that’s exactly what we’ve done with our new Surf & Turf limited time offering.”
Surf & Turf is available at Überrito locations across Greater Houston and in Columbia, South Carolina.
Überrito’s story began nearly a decade ago. Over the years the brand has grown, introducing new products while refining its scratch-cook kitchens. These tastes include fresh, house-made salsas and chips, and even our own special marinades for meats. From Cuban to Cajun, Mexican to American, Überrito has something to satisfy every appetite or portion size, whether you’re a meat lover or a vegan. Most recently, the restaurants have added beer, wine, and margaritas to the menu mix and the investment has paid off. 2021 sales hit $1.5 million. Today, the Houston-based Überrito has several locations spread across Houston and Columbia, SC with new restaurants expected to open soon in Huntsville, Dallas and San Antonio, TX among other markets.
About Überrito Fresh Mex:
Überrito Fresh Mex is a Mexican fast casual concept dedicated to craft cooking highly customizable burritos, bowls, salads, and nachos made with fresh ingredients and toppings. This allows Überrito owners to honor traditional Mexican cooking excellence while simultaneously elevating tradition to create better opportunities for growth and profitability. Überrito franchisees can expect their initial investment to range from $597,000 to $985,000 depending on the restaurant format and real estate selected. True to its name, Überrito’s signature dish is a burrito, but restaurants also offer a complete menu of Mexican favorites, sides and more. Überrito is part of MRI Heritage Brands, Inc. For more information about franchising with Überrito, visit Uberrito.com/franchise.
About MRI Heritage Brands, Inc.
MRI Heritage Brands, Inc. (MRI) is a restaurant company that currently operates and franchises restaurants in Texas, Oklahoma, and Louisiana. Its brands include Casa Olé, Monterey’s Little Mexico, Überrito Fresh Mex, Tortuga Mexican Kitchen, and Crazy Jose’s. For more information, visit www.mricorp.com.
