Our customers want more than food. They want unique flavors, variety and a great experience. At Überrito, we fill those voids, satisfying those existential cravings with creations that are thoughtfully prepared—for yü by yü.
Überrito defies the predictable preconceptions of Fresh-Mex. Or anything-Mex for that matter. Our only standing rule is that food, even when served fast, should be fundamentally good. Über-good. An experience to remember—and repeat.
As reported by Entrepreneur, the fast-casual restaurant is the most rapidly growing segment among all restaurants in the Franchise 500.® Within this segment, the build-your-own model, where customers personalize their meals, represents one of the most explosive trends.
While customer traffic in traditional quick service restaurants has flatlined, fast-casual continues to attract more customers. Bottom line: the Mexican fast-casual industry is booming. We’re seeking great entrepreneurs to join us on this adventure.
When you do, you receive the support of our highly experienced team offering years of franchise, restaurant, brand management, real estate, design and construction experience. We support you at every step.
Image is everything, particularly if you want to make a meaningful connection with your customers. We make sure that our brand actively engages your fans with creative, effective, and consistent messaging.
We reinforce the brand with an advertising mix that includes marketing research, grand openings, ongoing promotions, digital and printed POS materials, a website, public relations, social media, local marketing consultation, loyalty programs, recruitment and established brand standards and guidelines.
We help you step by step with site selection, customer demographics, development and build-out with an approved architect, purchasing and inventory control as well as general operational support.
Prior to opening, we’ll provide you and your designated manager with four to six weeks of training on general business and operations, food preparation and safety, employee hiring and training, purchasing, inventory control, and other aspects of running your franchise. This includes up to ten days of on-site training.