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What Does Überrito Look for in a Franchisee?

For nearly a decade, Überrito has been carrying on our commitment to fresh, fast, and flavorful food that honors traditional Mexican kitchens while also going above and beyond the burrito to a land of fresh ingredients and unexpected flavor combinations. Created in our own kitchens, these tastes include fresh, house-made salsas and chips, guacamole, and even our own special marinades for meats. From Cuban to Cajun, Mexican to American, we have something to satisfy every appetite or portion size, whether you’re a meat lover or a vegan. Through determination, hard work and a commitment to our customers and the communities we serve, we are destined to become an industry-leading concept.

That said, it’s not just our amazing food that drives success – it’s our people. When it comes to Überrito, our franchisees and operators are second-to-none. They’re like family and that has never been more evident after COVID hit.

So, what exactly does it take to own a Überrito franchise? Read on to find out a little bit more.

Community Commitment

“From day one, franchisees quickly learn that owning and operating a Überrito franchise is more than just serving great food,” said Pete Pascuzzi, CEO of MRI Heritage Brands, Inc. “Our owners become intimately involved in what’s happening in the community around them. That’s just how we like to do business. As much as you must love from scratch Mexican food, you must also love people just as much. We’re a people-first business – always have been and always will be. That’s how we’ll change the world.”

Business Acumen

A degree of business knowledge can absolutely empower Überrito owners. However, just because you don’t have extensive restaurant experience does not preclude you from ownership.

“We’re looking for franchisees from all walks of life,” said Pascuzzi. “Whether you’ve left corporate America to find something new or ascended through the ranks of the restaurant industry, what we’re looking for in an Überrito franchisee is someone with keenness and speed in understanding what types of business decisions need to be made.”

Commitment to Operations

At Überrito, we’re looking for franchise owners that are also operators. That means we expect you to be working on your business full time.

“We want someone who is passionate about the business and who embraces the same values that Überrito brings to the table,” said Pascuzzi. “Our owners understand that our system works every day to deliver upon our brand promise while allowing our undeniable passion for quality, great food and service to shine through with every item our kitchens serve.”

Financial Strength

“We’re looking for someone who is in the position to purchase and open a restaurant or multiple restaurants across a territory,” explained Pascuzzi.

With a strong brand identity, excellent franchise relationships, and a passionate executive leadership team, Überrito also boasts an average initial investment of approximately $597,000 to $985,000 depending on the restaurant format and real estate selected. With a customer base that is easily scalable, Überrito franchise owners are well positioned for success with strong brand positioning, full site selection and construction support, advertising and marketing that works, and comprehensive training.

“Our vetting process is designed to establish a really strong foundation from which to start a long-term relationship from because we really want to be able to help our franchisees deliver on their own business goals,” said Pascuzzi. “You have to be willing to work through the highs and lows and even through something as unprecedented as the current COVID pandemic.”

To learn more or inquire why Überrito is one of the best franchises to buy, visit Uberrito.com/franchise.